Skilled technical & creative writer.
Crafted Communication on behalf of CEO’s, politicians, universities, and small business owners.
When I met Yolanda White I knew Dayo Women was going to be the most successful start-up I had ever worked with. I didn’t anticipate joining “the movement for her” myself. Yolanda launched Dayo Women with over 20 years of executive marketing experience with the fortune 500 companies under her belt. More importantly, she saught to disrupt the leisure-loungewear category by creating a movement of self-love and acceptance that starts at home.
The Dayo collection is designed with versatility women need to change their numerous hats without changing clothes. Working for Dayo Women has been the greatest joy of my professional career.
During my time at Dayo Women, I have authored email communications, captions, social-media content, newsletters, and have contributed to the self-love blog. Yolanda White tapped Chilli from TLC as the face of the company and it was more than an honor to become the voice of such iconic brand wholeheartedly celebrating women.
Wellness and the celebration of Womanhood in 2020
Self-love Blog for Dayo Women
Appropriately, the little Jewelry store is just inside the Venetian Walls once used to protect the city from outside invaders, the star-shaped fortress, now landmarks my favorite treasure trove. Silver of all shapes and sizes surround you when you walk in, broken ever so slightly by mother of pearl in bright blue. Traditionally painted bowls dot the interior with crisp notes of lemon, and deep clay-red.
Self-love used to be an excuse to spend an entire “down day” on the couch eating whatever I wanted and binge-watching shows I can’t remember now. Clearly, I missed the point of what it meant to love myself, and at times made that process even harder after the liberties I’d taken in the name of a reward. I definitely didn’t love the headache derived from an albeit accidental hangover. It turned into a vicious cycle I somehow had to break. Sometimes life gives us a clear before and after type opportunity, and I got one of those recently.
As a young child, my confidence got me kicked out of ballet for taking over the class. And as a young adult, my confidence landed me at the podium in the general assembly hall of the United Nations. Life has a way of reshaping the blissful fearlessness of our youth into the cautious skepticism of over-informed adults. We gain knowledge, we gain experience, and I gained weight.
Mother’s Day Campaign 2020
The first in a 3 part Mother’s Day series reminding women self-love starts at home.
The 2nd video promoted 2 Mother’s Day bundles at different price point
The 3rd video promotes a customizable digital Mothers Day card and built brand awareness.
The final video of the series celebrated Mother’s everywhere, paying tribute to the exceptional task of motherhood during the coronavirus pandemic.
Dayo Pop’s Up at Nars
During the 2019 Christmas holiday season Dayo celebrated women with self-love pop-up shopping experiences at Nars Beauty Salon. This video highlights 4 different events in 43 seconds.
Behind the Scenes
In the Summer of 2019, Dayo launched the Essentials Collection. This is a behind the scenes look of a photoshoot leading up to the launch. The women who were chosen to participate in the shoot came from different ethnic backgrounds, represented multiple generations, shapes, and sizes.